Mattel - Our Toys - Fisher-Price

Everything a Child Wants
Fisher-Price^® is well known for classics like the Rock-a-Stack^® and Little People^® playsets...they're as much fun as ever. New favorites include Rescue Heroes^TM figures and Power Wheels^® vehicles. The brand also develops toys based on popular preschool characters such Elmo^TM, Winnie the Pooh^TM, Barney^TM, Dora the Explorer^TM and more.


Fisher-Price keeps pace with the interests of today's families through innovative learning toys, award-winning baby gear, and advice for parenting and playtime. Through licensing agreements, the Fisher-Price name appears on everything from children's software to eyewear, books to bicycles. In short, the brand you know and trust provides parents everything they need to make their child's infant through preschool years the best they can be.